| 
Hospitality Consulting Services
A BACKGROUND OF ADVISING OUR VALUED CLIENTS
Prestige Resorts & Destinations has, since our origin in 1982,
maintained a tradition of delivering high value. For member resorts
and hotels, we provide unexcelled representation services targeting
meeting, conference and incentive markets. For our planner clients,
we are committed to finding the best solution for each meeting
program, serving as their advocate, assuring that our property
matches their requirements perfectly. We also represent DMC’s
in 41 countries, delivering the best international program solutions.
A few years ago, our founder, Blair McKeever spearheaded a successful
consulting practice within Prestige, serving clients such as Princess
Resorts, Sundance, Registry Resorts, Amfac (now Xanterra Parks
and Resorts), Silverado Resort and many others throughout California,
the Caribbean, Florida, and Arizona.
CORE VALUE SERVICES
Our top tier Core Value Services provide a professional, unbiased
view of your business. With a focused “fresh set of eyes”
we can come along side you to quickly, clearly, and concisely
define new market opportunities while challenging and perhaps
reinventing legacy plans. Together we can validate them, or seek
and discover new ways you can do business more effectively.
•
Niche Market Probe- discover, learn how to penetrate specialty
market opportunities
•
Your Property Marketing Coach - your “on call” objective
resource on marketing issues
•
Marketing Plan Challenge- In-depth test of existing plan elements
and core assumptions
•
Affinity Leveraging - take full advantage of your franchise or
brand
relationship
YOUR MARKETING ANALYST
As your Marketing Analyst we can guide you to “tune-up”
the processes you employ daily, helping you stay profitable. A
reality check of your competitiveness and actual guest satisfaction
levels may be called for. An honest objective evaluation of your
team may be needed to see if you have “A-Player” talent.
Are your measurement tools “calibrated” properly to
give you accurate ROI intelligence for effective decision making?
Are you hedged against a possible external factor crisis?
• Value delivery- Competitiveness reality check
•
Your Guest’s Experience- Is what you think, what they get?
•
Team Evaluation – do you have the A-Players?
•
ROI Analysis – is it the best use of your resources at this
time?
•
Crisis Impact Hedge Analysis – are you ready to respond
immediately?
•
Capital Improvement requirement evaluation
BROAD SPECTRUM SERVICES
In addition, a broad spectrum of opportunities for service can
be personalized for you, designed to align with your specific
requirements. Some examples of the initiatives we can deploy together
to achieve your business objectives include:
• Mission critical marketing project implementation
leadership
•
Strategic marketing plan creation
•
Market segment representation
•
Interim sales & marketing staffing
•
Group referral opportunity study
•
Geographic market penetration analysis
•
In Depth competitive analysis
|
